THE CHALLENGE
HYLA wanted to launch a high-end vacuum cleaner that could solve the problem of allergens in the air. A cleaner that would be simultaneously efficient and silent, and provide the end-user with additional features in order to increase the user experience and distinguish Hyla from the competition.
THE SOLUTION
ATech developed an intelligent motor control with a Radio Frequency (RF) remote control. The new electronic control system enabled Hyla’s vacuum cleaner to operate with maximum efficiency with only 850 W motor power with additional functions such as soft start, intelligent brush and safety & logic functions. The RF remote control enabled the end-user to switch the vacuum cleaner ON from a distance and let it function as an air cleaner. This additional feature gave the end-user a maximum user experience and increased the value of the vacuum cleaner.
OUR PARTNERSHIP
The combination of ATech’s innovative electronics solution and Hyla’s vacuum cleaner working principles resulted in a completely new product – a vacuum cleaner that not only cleans the room but also the air. Hyla has positioned itself as a room and air cleaner, thereby opening up a completely new niche market with Hyla in the premium position. The new electronic control enabled Hyla to add new functionalities to its vacuum cleaner, which placed Hyla as a high-end producer with increased sales and bigger margins.