Articles

MESI

THE CHALLENGE

MESI, a fast-growing medical company, needed a strategic partner for the assembly of electronics for its medical device ABPI MD – a fast, simple and objective screening tool for the diagnosis of peripheral arterial disease.

THE SOLUTION

With more than 20 years’ experience in R&D, manufacturing optimisation and PCB assembly, ATech provided the necessary technical expertise and know-how, flexibility and quality that the ABPI electronics demand. To ensure maximum quality and reliability, each and every one of the manufactured products is tested.

OUR PARTNERSHIP

ATech’s technical expertise, professionalism and transparent work ethic have secured future collaboration with MESI. MESI’s new product was successfully launched on the global market in 2012.

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B/S/H

THE CHALLENGE

With the new niche market of wireless home appliances, B/S/H needed a partner that could develop and produce an operating control system for a new market segment: blenders. It was important for B/S/H to launch a product that would make it stand out from the competition.

THE SOLUTION

ATech developed the motor control, Li-ION battery management and safety functions, integrated them into the product, and thereby enabled the final consumer’s maximum user experience and satisfaction.

OUR PARTNERSHIP

This solution confirmed the dominance of B/S/H in the premium segment of the hand blenders market, reinforcing its leading position as a premium brand and premium home appliance producer.

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INNOVATIVE IDEAS FOR SMART PRODUCTS

For over 20 years, ATech elektronika has proven itself to be the solution provider of choice for electrical brands across a multitude of industries. This joint Swiss-Slovenian venture not only designs and manufactures micro-controller based motor control assemblies, advanced connectivity electronics, solid biomass combustion control electronics and other embedded electronic products, but also combines its research and development expertise to offer partnerships with its customers that result in the most efficient electronics solutions around.

“Our key customers are from different sectors, but we are especially focussed on EU companies in the industrial and medical sectors,” said CEO Davor Jakulin. “Usually, they are looking for a reliable partner who is flexible and responsive to their needs. They choose us because we can guarantee them a complete service. We can manage procurement risk and guarantee top delivery performance for a reasonable price.”

Mr Jakulin has been an ever-present at the company since it was formed in 1990. Originally one of four partners, Mr Jakulin bought out the other shareholders in 1996. The move has most certainly paid off; today ATech is an €8 million operation, currently growing annually by an impressive 20 per cent, and has a reference list including the likes of Johnson Controls, Danfoss, Stanley Black & Decker and also the Bosch and Siemens Home Appliance Group (BSH).

Increasing International Sales

Whilst Slovenia still remains the most important country for sales, home market reliance is diminishing as each passing year seems to bring more international recognition. Less than ten years ago, in 2006, only 30 per cent of sales were for the export market; today Mr Jakulin happily stated that this is now double.

“The Slovenian market is today responsible for 40 per cent of our sales, with the rest of Europe making up the majority of the remainder,” he said, citing Switzerland, Germany, Italy and Austria as key markets. “We do export out of the EU, and while this figure is increasing, it is currently no more than ten per cent.”

From its 2,000sq m facility in the small town of Materija (just a 30 minute journey to Slovenia’s tiny stretch of coastline, and an even shorter trip to the Italian border), ATech’s team of 100 employees provides design, manufacturing, and overall support services, focussing on providing valueadded products, design and production solutions to its clients.

Mastering Motor Controls

One product area ATech is particularly well-renowned for is its array of motor controls. The company claims to offer technically superior electronic motor controls with a high price-performance ratio. Furthermore, ATech’s proprietary driving algorithms provide precise regulation of speed, position and torque and diminish energy consumption.

The company’s range of motors can be found in all manner of applications; power tools, home appliances, actuators, traction and ventilators. With an extensive assortment of motor control platforms already developed, ATech’s experienced team of developers is constantly producing units with added value at shortened lead times.

A major factor in this achievement is the company’s integrated value chain. ATech’s processes are up to and beyond the required level for ISO 9001 and ISO 140001 certification, with production supported through an ERP management system. In short, ATech can provide all aspects of research and development, incoming logistics, production and outgoing logistics.

But this wouldn’t be possible without the close supporting network of suppliers and partners ATech collaborates with, all of whom Mr Jakulin paid particular attention to.

“We source from only the finest and most reliable partners. Of course, every customer is looking for good service and response, so we look also to be supported with good information.

“The role of our suppliers is also to predict, and to serve us with information about market developments. We look for partners who are able to manage that risk, support us with different technical information (for example a product change notification) and who are proactive with new trends. We look for long term relationships with customers and of course with suppliers who can give us this long term perspective.”

Environmental and Innovation Recognition

Receiving a number of national awards, and as a regular name in Slovenia’s annual list of the 40 most innovative Slovenian companies, ATech is an active member of the United Nations Global Compact initiative. A key aim of the initiative is to provide a global platform for businesses in a quest to improve human rights, labour, and environmental conditions around the globe whilst also tackling corruption.

On this matter, Mr Jakulin was keen to highlight the high degree of responsibility ATech has towards the social and natural environment. Environmentally friendly solutions, such as the recuperation of thermal energy during the renovation of the company’s manufacturing hall, are just one example of the company’s commitment.

Another is the creation of a completely new arm of business for the company. Fumis – designed and manufactured by ATech – provides combustion control technology for stoves, burners and boilers with state-of-the-art flow control. For applications using pellets, woodchips, firewood and other biomass combustibles, the eco-friendly and cost efficient benefits experienced by customers has resulted in ATech receiving a gold innovation award by the Chamber of Commerce and Industry of Primorska.

A Positive Outlook

All noises coming out of this small corner of Slovenia sound extremely positive, which ever way you look at it. And as for Mr Jakulin, whilst satisfied with the continued progress of his company, he is not foolish and resting on his laurels.

“Our plan for the future is very simple: constant growth supported by constant improvement. In 2015, we plan to increase our existing production facility and invest in new cutting edge technologies which will allow us to grow by up to €12 million per year.

“We are optimistic about the future of the global economy, because that’s the only way to survive – especially Europe. Europe will always be the market for customers with the highest standards, and the demands for quality and ability is always increasing. We are currently in discussions with different EU companies that are bringing back their sourcing to Europe from China, because quality, ability, reliability, safety, and transparency are just some of the qualities ingrained into our company.”

Best Entrepreneurial Idea 2013/14

56 candidates, with their innovative ideas, were involved in the Best Entrepreneurial Idea 2013/14 competition this year. The editorial board of Finance newspaper chose ten finalists, of which we are one, who will present their idea in Finance newspaper and on the nominee website.

From the 8th – 15th May, online voting will take place. Visitors to the nominee website will be able to vote for their favourite via ballot.

All the candidates can be found here.

The online votes and assessment of the editorial board of Finance newspaper will choose and announce a winner on 20th May at a gala event in Ljubljana.

CCIS’s silver award for best innovation – Florian

The creators of Florian (Massimo Makovac, Martin Žerjal, Primož Podboj and Aleš Miklavec) and the representatives of the most innovative companies were given a speech by Borut Pahor, the President of the Republic of Slovenia and Samo Hribar Milič, the President of the Chamber of Commerce.

ATech registered the new innovation Florian as an intelligent device that automatically regulates the draft in a flue gas pipe. It is the only one of its kind not only in Europe but in the world. When installed on the flue gas pipe used for wood burning stoves, Florian automatically regulates the draft in the chimney pipe generating the optimal combustion conditions in the stove.

During the 11th Day of Innovation on the 17th September 2013 at the Brdo Congress Centre (Kranj), one of the innovators (Martin Žerjal) received recognition for Florian. The Chamber of Commerce of Slovenia awarded the best innovators in Slovenia for 2012 – 11 gold, 20 silver and 9 bronze awards, and 2 recognitions. The Day of Innovation and the National Best Innovation award ceremony is the highest recognition for the innovative achievements of Slovenian companies.

Golden FLORIAN brings ATech the entry in the global market

The aim of the project is the promotion of innovation activities, as a sustainable development of the state economy and promotion of entrepreneurship. As the new innovation ATech registrated Florian, an intelligent device that automatically  regulates the draft in the flue gas pipe and it is the only kind in Europe and around the world. Florian is installed on the flue gas pipe used for wood log stoves and by automatically regulating the draft in the chimney pipe, generates optimal combustion conditions in the stove.

Authors of Florian, Massimo Makovac, Martin Žerjal, Primož Podboj, Miha Polajnar and Aleš Miklavec, received the recognitions at the 13th award ceremony on 2 July 2013. The ceremony was held at the headquarter of the Chamber of Commerce Primorska in Koper, where they awarded the best innovators in the region for 2012. 

Renewable energy sources represent a great opportunity for ATech

Atech’s latest developments have been focused on the field of wind energy, which is increasingly evolving and represents a potential market for ATech. The company has joined a consortium of European partners who will, through their technological know-how, expertise and quality, participate in the Optiwind program. This is a program that is funded by the European Union, and the aim is to improve the efficiency of small wind turbines (less than 50 kW).

By participating in European projects, ATech is opening up new areas for cooperation and partnership, promoting information exchange and upgrading knowledge and experience in the field of biomass and renewable energy sources. This is an area where ATech has in recent years been building the brand FUMIS by ATech. This brand is becoming more and more important for the company’s business, because it already provides about a quarter of the annual business revenue.

ATech recognized as a Hidden Champion 2011

Among 161 companies ATech was recognized by CEEMAN as a Hidden Champion 2011.

The recognition was awared at a conference on “Hidden Champions in CEE and Dynamically Changing Environments” in Vienna, Austria on 17-18 November 2011. Inspired by the bestselling book of Hermann Simon Hidden Champions of the 21st Century, the conference has highlighted business stories, strategies and challenges of “hidden champions” from Central and Eastern Europe – highly innovative, differentiated and specialized small to medium size companies holding lead market positions in narrow market segments internationally.